Ten Excellent Tips To Get The Most From Your Website
It’s a sad fact that there are a lot of businesses whose websites are under-performing, leaving thousands of dollars on the table without even knowing it. When it comes to websites most businesses are...
View Article10 Marketing Tips for a Successful Online Christmas
It’s Christmas time! – One of the busiest periods for e-commerce. Are you ready..? Last year, shopping related queries went up 29% (Google NZ data) compared to Christmas 2009, with a higher query...
View ArticleAlign the 3 P’s for Better Marketing Results
Why do a lot of online marketing initiatives fall flat on their face? In most if not all cases it is because at least one these three crucial factors is incompatible or out of alignment with the...
View ArticleGamification: Foster Brand Loyalty Using Game Mechanics
By Wioleta Kawecka, Principal Consultant Getting traffic to your site is quite simple, really. You can buy advertisement, participate in an affiliate program, try to rank highly in SERPs of a search...
View ArticleOmni-channel retailing: Facts, Fiction and Misdirection
See Gordon Nugent, Head of eCommerce for Harvey Norman, Kevin Lillie, General Manager of Honda, and Jon Ostler, Group GM of FIRST, debate the “The Facts, Fiction and Misdirection of Omni-Channel...
View ArticleGoogle launches mobile value calculator
Google Australia has launched a mobile value calculator that helps users estimate the value of mobile for their business.
View ArticleNZ Digital Marketing Strategy Survey 2013
FIRST conducted a digital marketing strategy survey in early 2013 to identify digital marketing trends for New Zealand Businesses. n=1663 What are your top marketing objectives for 2013? Insight:...
View ArticleMobile Application Development and Marketing Strategy
In a study published earlier this year by ComScore – “Mobile Future In Focus 2013” a statement was made suggesting that 2013 would be the “year of mobile [1]” and it would be this year that important...
View ArticleeCommerce return policies: dos and don’ts
Not including some form of return policy that abides by Australian Consumer Law and makes it easy for consumers could lead to a loss in sales.
View ArticleSearching for pharmacies online
Find out which online pharmacies are taking the lead in search engine page results and how they're doing it.
View ArticleSearching for groceries online
Which supermarkets and grocers are maximising their market share online? Find out which online grocery stores are taking the lead in search engine page results and how they're doing it.
View ArticleFIRST to help Cathay Pacific’s traffic soar
FIRST has won a competitive pitch to manage the Search Engine Optimisation (SEO) and Content Strategy for the Australian arm of international airline Cathay Pacific.
View ArticleEziBuy Google anaylytics case study
FIRST NZ has been working with EziBuy continuously since 2005 to optimise the return from digital channels, driving significant new customer and revenue growth.
View Article26 key insights on mobile marketing
At FIRST we spend a lot of time doing research and finding ways to provide the best results for our clients. Previously, we gave you our top key insights on metrics, analytics and conversion...
View ArticleTop 5 things to consider for international SEO Strategy
Here are five of the most important SEO strategies to consider when building a website for multiple countries and languages.
View Article28 key insights on digital strategy and eCommerce
FIRST shares its 48 key insights on digital strategy and eCommerce.
View Article30 key insights on email, lead gen and data
FIRST's list of key insights on email, lead generation and data.
View Article10 themes from the Google Analytics Summit 2014
As a Google Analytics Partner, FIRST attended the 2014 Google Analytics Summit in San Francisco. Here are the 10 consistent themes that came up at the conference.
View ArticleQuestions you should be asking your digital media agency
Here are some questions you should be asking your media agency before the proposed plan is approved. Asking a few questions now could deliver far greater results, and save a headache later.
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Google Tag Manager updates
Google recently announced some major improvements to Google Tag Manager (GTM): New APIs to answer custom needs APIs are a time saver when you need to manage GTM containers at a large scale. Thanks to...
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